It seems almost inconceivable today that a professional footballer should endorse cigarettes, but it was not uncommon back in the 1950s and earlier; here is "football genius" Stanley Matthews, who played for Stoke City, Blackpool and England, putting his name behind Craven 'A' in Picturegoer magazine, 15 November 1952. A vegetarian and teetotaller, Matthews did live to be 85, so perhaps smoking Craven 'A' really was OK...............
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