These are great. I've been looking at a lot of old ads from the seventies lately and have come to the conclusion that they were a lot more intelligent than nowadays, and depended as much on language as image. The typography is very telling, that micro-spaced 70's Letraset font (look at the "W/a" in Wang! Kerning- what kerning?) and the absence of any leading. Happy days... Dear old Benny...lol!
These are great. I've been looking at a lot of old ads from the seventies lately and have come to the conclusion that they were a lot more intelligent than nowadays, and depended as much on language as image. The typography is very telling, that micro-spaced 70's Letraset font (look at the "W/a" in Wang! Kerning- what kerning?) and the absence of any leading. Happy days...
ReplyDeleteDear old Benny...lol!